Welcome to the Friday edition of our newsletter. We spend Fridays going deeper into tools and trends related to generative AI (and Tuesdays sharing news updates). This week, Professor Snider introduces you to Meta Muse.

I gave Meta Muse my email, calendar and fantasy teams. Here's what happened.

Mark Zuckerberg predicted in July of this year that personal AI agents could soon help people manage everything - from their careers and finances to their health and relationships.

Within five years, he said, billions of people would have these agents working for them around the clock.

Less than two months later he launched Muse, which pretty much does what he predicted.

Meta's Muse is a personal AI agent that does multi-step digital tasks on your behalf, instead of just answering questions like a normal chat bot.

Muse can browse the web, fill out web forms, send emails, book travel, and complete purchases. It continues to work even after you close the app. It's even secure - operating inside a dedicated virtual machine in the cloud.

I've been using it for the past week, and it's already one of the best AI tools I have ever experienced.

Sign up for FREE Fall AI Lunch Club events

Innovation Profs’ Fall 2026 AI Lunch Club will feature four free one-hour virtual events.

These events are made possible through a sponsorship from Drake University’s Bucksbaum Lectureship in Business. Award-winning journalists Karen Hao and Nicholas Thompson will deliver this year’s AI-focused lecture, Decoding America’s Tech Moment, Oct. 21 at the Drake University Knapp Center (and live online). The event is free and open to the public.

I named my Muse assistant Hawk after the Iowa Hawkeyes, of course (I think we were told never to name our AI, so not sure if I violated that).

Hawk has access to my Facebook and Instagram accounts. It has access to my Gmail and my Google Calendar. I also gave it access to my five fantasy football teams (in four different platforms).

Here are some highlights of things I have done so far:

  • I told it what I am interested in (fantasy football, BBQ, Iowa beers, social media, new streaming shows, to name a few), and it gives me a feed of things in my interest areas, updated three times throughout the day.

  • Hawk created a dashboard to track my favorite sports teams recent and upcoming games.

  • I asked Hawk to look for golf carts and boats for sale within five miles of my house daily. I'm not planning to buy, but I am curious!

  • I gave it access to my Gmail and Calendar and asked for a report each morning on what's on my calendar and which emails need my attention.

  • And in a moment of perhaps trusting Hawk too much, I gave it access to all of my fantasy football teams. I asked for lineup advice for week one, and it suggested I bench DK Metcalf for CJ Stroud in my superflex league. I even let Hawk make the change in my lineup itself. CJ outscored him by 6.5 points.

  • Muse also learns about me and makes suggestions on what else it can do for me. Today, it’s suggesting it can give me an alert when the Cubs clinch a playoff spot, evaluate trades in my fantasy leagues and suggest family friendly events for the weekend. Thanks, Hawk!

It's not all perfect. I need to manually log Hawk into my ESPN leagues each time I want it to check my teams or suggest people to pick up on the waivers. It also can’t listen to podcasts for me to give me digests of what was said.

To me, Muse is the next iteration of chatbots. Instead of telling it what to do, I tell it what I need and it figures things out. This is similar to the way Cowork tools get things done in the work environment.

Have you used Muse? What do you think?